Lead Designer and Business Analyst
Project Timeline:
• Design April 2010 - August 2010;
• Testing August 2011 - December 2011
Project Timeline:
• Design April 2010 - August 2010;
• Testing August 2011 - December 2011
The Challenge:
• create an app that allowed users to quickly enter expense line items in a variety of ways
• reduce the amount of time users spent creating expense reports
• use an iterative design approach
• keep Development leads and Product Managers engaged throughout a demanding design cycle
• create an app that allowed users to quickly enter expense line items in a variety of ways
• reduce the amount of time users spent creating expense reports
• use an iterative design approach
• keep Development leads and Product Managers engaged throughout a demanding design cycle
My role:
• facilitate brainstorming and requirements gathering sessions
• validate concepts and designs with users
• work with Development to understand technical limitations
• provide Executive support throughout the launch process
• assist with the development of marketing messaging
• facilitate brainstorming and requirements gathering sessions
• validate concepts and designs with users
• work with Development to understand technical limitations
• provide Executive support throughout the launch process
• assist with the development of marketing messaging
Process Work: Brainstorming and Competitive Analysis
In order for the project to work in such a tight timeframe, buy-in was needed from early on in the process. A 2-day brainstorming session was held with 10 Managers and Directors from Design, Development, and Product Management. During the brainstorming session we came up with a list of common problems when filling out expense reports as well as some possible solutions.
Concurrently, I created a list of comparison criteria and performed competitive analysis.
Outcome:
• application was successfully launched
• downloadable from iTunes, but requires Fusion Expenses backend to run
• application was successfully launched
• downloadable from iTunes, but requires Fusion Expenses backend to run
