Lead Designer
Project Timeline: July 2013 - October 2013
 The Challenge:
•    create an easy to use tablet app for complex a business process
•    surface essential information when users need it, but not before
•    reduce errors in mileage and labor tracking
My role:
•    perform ethnography to validate personas and requirements
•    work with Business Analyst to develop requirements
•    create mockups and interaction flows
•    demo app to prospective customers at Oracle Open World
Outcome:
•    demo was so well received it became a proof-of-concept using Oracle’s Mobile Application Development Framework
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