Lead Designer
Project Timeline: May 2013 - March 2014
Project Timeline: May 2013 - March 2014
Situation: Genentech and Roche needed a single source of truth for employee contact information. The Genentech Peeps application needed updated branding, features, and functionality to meet user needs and business goals.
Task:
Perform user needs analysis and add those features to the app while updating information architecture and branding.
Action:
• Perform user research to determine and test most wanted features
• Create designs to incorporate new functionality and current standards
• Art-direct the rebranding and subsequent marketing campaign
• Creation of roadmap to incorporate de-scoped features
Results:
• Application became most popular app in the company with an approval rating above 90%
• 97,000 downloads as of December 2015
• 20,000 returning monthly users
• Google+ integration increased photo usage by more than 50%
Basic interaction flow for a first-time user showing coach marks and type-ahead functionality.
Flow to update a user's profile photo.
Final screen designs including coach marks to call out new functionality
World-wide post release activities included multi-channel marketing. Our Not Art, But Close posters were so engaging, people took them off the walls for their kids.
Cafeteria sessions allowed users to ask questions and get help with app installation.
